Zodiac Interactive has released an ETV/EBIF (Enhanced TV Binary Interchange Format) player for PowerTV and tru2way. Zodiac Interactive and Ensequence have been working together to ensure that Ensequence’s Create authoring software fully supports the EBIF player for PowerTV and that the player is fully compliant with the CableLabs ETV/EBIF IO4 standard.
Canoe Ventures, the joint venture among six cable operators to develop advanced advertising services and technologies, has adopted EBIF as the initial platform for the rollout of addressable and interactive TV advertising. Zodiac’s EBIF player for Scientific Atlanta’s (Cisco) PowerTV set-top box is widely available today and has been successfully tested with multiple interactive TV experiences, which were developed for the EBIF standard. The company is also planning to make a tru2way player available in the first quarter of 2009.