Zodiac Interactive and Advanced Digital Broadcast have announced the integration of Zodiac’s PowerUp TV with ADB’s products. The combined solution is intended to let operators more rapidly deploy tru2way and EBIF applications, offering advanced ITV 2.0 services, such as advanced guides, targeted advertising, and TV widgets.

PowerUp is Zodiac’s tru2way framework, a common platform of open APIs and libraries designed to allow for a broad range of applications to be developed and work together across multiple devices.

At the Cable Show next week, both ADB and Zodiac will demonstrate PowerUp for tru2way technology integrated with Osmosys software on the ADB-6880 CDMX tru2way PVR.

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Shark Week is a little over a month away on Discovery Channel , and the network plans on releasing 20 original premieres starting July 26 at 8pm. The week-long festivities will begin with “K-Pop Shark

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