Zodiac Interactive and Advanced Digital Broadcast have announced the integration of Zodiac’s PowerUp TV with ADB’s products. The combined solution is intended to let operators more rapidly deploy tru2way and EBIF applications, offering advanced ITV 2.0 services, such as advanced guides, targeted advertising, and TV widgets.

PowerUp is Zodiac’s tru2way framework, a common platform of open APIs and libraries designed to allow for a broad range of applications to be developed and work together across multiple devices.

At the Cable Show next week, both ADB and Zodiac will demonstrate PowerUp for tru2way technology integrated with Osmosys software on the ADB-6880 CDMX tru2way PVR.

The Daily

Subscribe
Wednesday–July 16

Markey, Schumer Ask FCC to ‘Stop Partisan Games’

Senators Ed Markey (D-MA) and Chuck Schumer (D-NY) sent a letter to FCC Chair Brendan Carr Wednesday urging him to stop the agency’s investigation into a news distortion complaint against Paramount and the

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.