Zodiac Interactive and ActiveVideo Networks have announced a partnership intended to accelerate the ability of cable operators deploying tru2way technology to bring Web-infused TV experiences to their subscribers.

Under terms of the agreement, Zodiac’s PowerUp framework software for tru2way and PowerTV will include an ActiveVideo client, simplifying the ability of any operator to deploy ActiveVideo services on their tru2way or PowerTV set-top boxes. The companies also plan to work together to develop other applications for the Zodiac ActiveVideo client to facilitate interoperability and transparency across all TV services such as linear, VOD, EBIF, and advanced advertising.

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