"We want to do for SVOD what we’ve done for pay-per-view," WWE svp Tom Barreca says at a kickoff for SVOD service WWE 24/7. "We want to help the industry pave the way and be one of the bigger entertainment brands to step into the SVOD space." The new service (Cfax, 3/24) is a "hall of fame" of wrestling’s history and current stars, says Vince McMahon, and comes hot on the heels of the company’s 20th WrestleMania buzz. The SVOD service features about 20 hrs of content/ month at launch with a weekly refresh rate of 25%. It will retail for $6-10 and feature the best of WWE’s 75K-hr library (the world’s biggest) of PPV, tv and other wrestling video. — Props to Spike TV’s Albie Hecht for attending Wed’s launch and supporting the McMahons; his network’s "Raw" and UPN’s "Smackdown" will start promoting the SVOD offering shortly. – Shirley Brady

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