With cable operators’ Pivot-branded wireless joint venture now being tweaked by Sprint, the cable industry will be watching Google’s latest foray, into the mobile and wireless space.

Ending months of speculation, Google this morning unveiled Android (complete with its own dog-starring YouTube video), its umbrella project to develop an open platform for mobile devices.

The Web search giant announced 34 wireless companies (including Sprint but not, notably, Verizon or iPhone-wedded AT&T) as charter members in its Open Handset Alliance to develop the Android mobile platform.

"This partnership will help unleash the potential of mobile technology for billions of users around the world," stated Google chairman and CEO Eric Schmidt. "A fresh approach to fostering innovation in the mobile industry will help shape a new computing environment that will change the way people access and share information in the future."

"Today’s announcement is more ambitious than any single ‘Google Phone’ that the press has been speculating about over the past few weeks," he added. "Our vision is that the powerful platform we’re unveiling will power thousands of different phone models."

This latest announcement from Google follows Sprint’s announcement on its third quarter earnings call last week that it’s freezing rolling out Pivot-branded cellphones at its retail locations until the service is "simplified."

It also follows last week’s Google-led OpenSocial coalition formation, which struck a similar coalition of companies interested in unseating Facebook’s growing dominance in the social networking space.

Besides Google’s growing dominance as a Web portal and YouTube’s popularity in the Web video space, Schmidt & Co. also have cable operators nervously watching Google AdSense’s expansion into TV ad sales, which Google has been testing with EchoStar and Astound Broadband.

More details will be revealed about Android when its software developers kit is released on Nov. 12. In the meantime, Google’s executive spearheading the initiative, director of mobile platforms Andy Rubin, blogs about Android here.

[For more coverage on Google’s mobile moves, check out CNET | USA Today | New York Times | PC World ]

Also worth reading in light of today’s latest today’s from Google: the Wall Street Journal’s look at how Google is changing the game for marketers, and Newsweek‘s profile on Google’s global executive management training program.

The Daily

Subscribe

Charter Wins New Broadband Subs With Help from EBB

Charter’s investments in its broadband network continue to pay dividends. The operator welcomed another 365,000 internet customers during 2Q21.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.