Widevine has signed a global agreement with LG Electronics to distribute Widevine’s live and on-demand adaptive streaming, virtual DVD controls and digital rights management (DRM) on LG connected products. Widevine’s DRM and adaptive streaming software are already included in 2009 models of LG Blu-ray players and home theaters shipped in the United States. This agreement enables LG to expand distribution to more devices, on a worldwide basis.

As one of LG’s preferred partners, Widevine’s video optimization and DRM platform will now be included on a wide variety of additional LG products, including connected TVs. Widevine’s video optimization technology ensures that consumers using LG products receive an excellent quality of viewing experience for both live and on-demand content. Widevine’s DRM keeps premium content secure, regardless of the LG device it is delivered to.

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You can thank the World Cup for making this week’s weekly cable ratings look slightly different. While Fox News , ESPN and MS Now took their usual spots in primetime with 2.24 million, 1 million and 992,000

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