According to Frost & Sullivan, OTT video apps could generate more than half of all IP traffic globally by 2020. The market brought in $27.7 million in 2011, and it could spike to $58.7 million in 2018. To deal with this, the research firm warns, content providers need to deploy end-to-end OTT video-testing and -monitoring solutions that can measure a network’s performance metrics. Comments Srihari Padmanabhan, Measurement & Instrumentation senior research analyst, "It is expected that the service providers that deploy monitoring solutions measuring the QoE level and that analyze subscriber activity will be in a better position to monetize their offering and increase customer loyalty." Even so, F&S points out that ROI from a monitoring solution in the OTT video-testing market is difficult to quantify because operators have treated such technology as “good to have” rather than as “must have.” As such, it could be a few years before OTT testing ROI numbers will be available.

The Daily


Charter’s Got Pole Problems

Charter told the FCC last week that broadband providers are having difficulties obtaining access to poles in a timely fashion, which could delay broadband deployment in unserved areas, including for Rural

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 3
Cablefax Program Awards Call for Entries
Dec 7
Most Powerful Women Celebration Register to Join Us in NYC to Celebrate!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.