According to Frost & Sullivan, OTT video apps could generate more than half of all IP traffic globally by 2020. The market brought in $27.7 million in 2011, and it could spike to $58.7 million in 2018. To deal with this, the research firm warns, content providers need to deploy end-to-end OTT video-testing and -monitoring solutions that can measure a network’s performance metrics. Comments Srihari Padmanabhan, Measurement & Instrumentation senior research analyst, "It is expected that the service providers that deploy monitoring solutions measuring the QoE level and that analyze subscriber activity will be in a better position to monetize their offering and increase customer loyalty." Even so, F&S points out that ROI from a monitoring solution in the OTT video-testing market is difficult to quantify because operators have treated such technology as “good to have” rather than as “must have.” As such, it could be a few years before OTT testing ROI numbers will be available.

The Daily

Subscribe

Editor’s Note

Your next issue of Cablefax Daily will arrive Monday. Stay safe and enjoy

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up