Ericsson almost certainly has ensured its position as the top global IPTV/multiscreen provider with its purchase of Microsoft’s Mediaroom for anywhere from $100 million to $230 million, according to industry reports. While Microsoft has said it never made a bundle from Mediaroom (relying more on its Xbox business), the Swedish giant says the deal gives it a 25-percent-plus market share but that it’s banking on even more, citing predictions of a universe of 76 million subs by year-end, growing to 105 million sometime in 2015. Comments Per Borgklint, senior vice president/Business Unit Support Solutions head at Ericsson, "Ericsson’s vision of the networked society foresees 50 billion devices to be connected via broadband, mobility and cloud. Future video distribution will have a similar impact on consumer behavior and consumption as mobile voice has had. This acquisition contributes to a leading position for Ericsson with more than 40 customers, serving over 11 million subscriber households.” Mediaroom users include AT&T U-verse, and Mediaroom-powered services reside on more than 22 million set-top boxes globally, Ericsson says.

The Daily

Subscribe

Spot Spending Returning, Shifting to OTT

After a rapid decline in spend, agencies and broadcasters are seeing rebounds in many spot spending categories.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up