According to The Diffusion Group white paper "Online Video – Threats and Opportunities for PayTV Operators," cable and satellite companies must work aggressively to both protect against emerging over-the-top TV providers and leverage their extensive content relationships and entertainment-oriented brands to establish a strong online presence … and soon.

With the proliferation of ancillary Web-enabled TV platforms including game consoles, DVRs, and Blu-ray players, the pay TV set-top box is no longer the only networked platform connected to the TV set. 2010 could be the year Web-to-TV video reaches mainstream media platforms.

The white paper says more than half of adult Internet users are interested in an over-the-top broadband TV service. Some intend to use it as a supplement to their existing pay TV service while others regard it as a replacement. The paper goes on to argue that incumbent pay TV operators need to establish their own branded online video properties.

The Daily


Some Operators Ending QAM Video, Forcing IPTV Switch

While many consumers are choosing to drop traditional cable video service, a few operators, including Cable One and GCI, are giving them a push to IP video.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jan 21
Cablefax 100 – 2022 Nominations Due: January 21, 2022
Mar 11
The FAXIES 2022Entry Deadline: March 11
Apr 1
Cablefax Top Ops – 2022Nominations Due: April 1, 2022
Jun 3
The Diversity List – 2022Nomination Deadline: June 3
Aug 12
Most Powerful Women – 2022Nominations Due: August 12
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.