According to The Diffusion Group white paper "Online Video – Threats and Opportunities for PayTV Operators," cable and satellite companies must work aggressively to both protect against emerging over-the-top TV providers and leverage their extensive content relationships and entertainment-oriented brands to establish a strong online presence … and soon.

With the proliferation of ancillary Web-enabled TV platforms including game consoles, DVRs, and Blu-ray players, the pay TV set-top box is no longer the only networked platform connected to the TV set. 2010 could be the year Web-to-TV video reaches mainstream media platforms.

The white paper says more than half of adult Internet users are interested in an over-the-top broadband TV service. Some intend to use it as a supplement to their existing pay TV service while others regard it as a replacement. The paper goes on to argue that incumbent pay TV operators need to establish their own branded online video properties.

The Daily

Subscribe
Friday–April 19

Cable Hall of Fame 2024 Induction One For The Books

The Cable Hall of Fame inducted one of its largest classes of women at Thursday’s dinner celebration.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.