Just 5% of Americans say they primarily or mostly watch TV shows online, according to a recent Harris Poll, but it should be noted that 18% say they sometimes use the Web as a vehicle for viewing. Not much of a surprise is this: 67% overall say they primarily watch shows on the tube, but the percentage who feel similarly across demos rises along with age. As 48% of 18-34s noted primary TV viewership, 69% of 35-44s did the same along with 74% of 45-54s and 84% of 55+. The age-group trending is inversed when online viewing is part of the equation. When looking at income level, it’s noteworthy that all the rhetoric about widespread US financial woes and the resulting effect on cable ops through cord cutting appears somewhat buttressed by Harris data. American adults who earn less than $35K/year watch a greater amount of broadcast TV than all other measured income levels, and they are also the least likely to watch more TV on cable than broadcast. The inference here, of course, is an increased prevalence of OTA homes among the cohort, as well as fewer cable subscriptions. Concerning gender, males clearly prefer cable over broadcast far more than females do. See below for the data.  

ArrayArray

The Daily

Subscribe

Fox News Tops Again, Big Week for ‘Biography’

It was Fox News, MSNBC and HGTV taking first, second and third in prime for the second consecutive week. Fox News won the week among ad-supported cable with 2.284 million viewers, up from last week’s 2.185

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 30
Top Ops – 2021 Nominations Nominations Due: April 30, 2021
Jun 10
The FAXIES Awards – Virtual CelebrationSave the Date! - June 10, 2021
Jul 16
Diversity List – 2021 Nominations Due: July 16, 2021
Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.