Where's SpongeBob? Nick's Loss is Disney's Gain
By | July 18, 2012
Disney outpaced Nick in total day viewers with 2.19mln vs 1.42mln last week. For the week of July 2, things were much closer: 1.83mln total day viewers for Disney compared to 1.75mln for Nick. “The central question is how much of that audience will come back when Nick returns,” asked Bernstein Research’s Todd Juenger. “Certainly some percentage of kids (and moms/decision makers) will get hooked on Disney programming and stay with it.” Meanwhile, Viacom returned some online programming that was pulled during the spat.
Also in the July 18 issue of CableFAX Daily:
Time Warner Cable said Nexstar has filed suit over its decision to import the broadcasters’ signals in some markets that lost Hearst stations. The MSO claims it is fully authorized by the retrans consent agreement to retransmit the signals in Hearst markets.
TiVO is buying TV ad effectiveness firm TRA for $20mln. The move will beef up its consumer research and analytics as TRA matches TV exposures from 1.5mln TV homes with specific purchase transactions.
WOW! completed its $1.5bln acquisition of Knology, with former pres/CFO Todd holt joining the combined company as CFO.
