Don’t Let The Bots Get You Down
Most businesses rely on a robust Web site to generate leads and revenues. If you think only people are visiting your Web site, think again. Approximately 51 percent of Internet activity is created by bots, according to Incapsula, a cloud-based security service. The automated programs taking up space on the Internet come in a variety of forms: search engines like Google represent 20 percent, but the remaining 31 percent could be malicious. The research firm says hacking tools account for 5 percent of all Internet traffic, and so-called “scrapers” (5 percent) pull information from one site and publish it to another to steal search-engine traffic. And we’ve all seen comment spammers (2 percent) who post malware and other irrelevant content to bog down site performance. The remaining space is populated by spyware (19 percent). Incapsula suggests vendors and operators alike install some sort of Web-site security code that allows only humans to access information. It may take an extra step, but it might stop data or bandwidth theft.

The Daily

Subscribe
Wednesday–July 16

A Grateful Mediacom Exec Thanks Charter

One of the things that has set the cable industry apart over several decades is its collaborative nature, borne from geographic boundaries that kept operators from competing directly against one another

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.