The world is continuing to open up, and we asked executives across the industry what ad spend will look like in this new normal. Here’s what they had to say. 

Keith Bowen
Chief Revenue Officer
a4 Advertising
“As the country begins to return to some semblance of normalcy, we are seeing an acceleration of ad spend across our local, regional and national lines of business. Our advertising partners are actively welcoming their customers back to their pre-pandemic lives.“

James Rooke
General Manager
“As America reopens, we’re starting to see a bounce back from categories that were hit hardest during the pandemic, for example the travel, entertainment and dining sectors. At the same time, we’re seeing continued strength in sectors that showed growth during the pandemic, for example health & wellness, telecommunications and home improvement. However, what’s most interesting is how the pandemic has accelerated a shift towards more audience-based, multi-screen campaigns. This is a reflection of how the pandemic shone a light on the importance of leveraging data to enable marketers to continue to find and deliver their target audiences against the backdrop of dramatically shifting viewing behaviors and programming schedules. We expect this shift to continue to accelerate over the next year, which in turn will move the industry to an impression based model and away from traditional measurement currencies. “

David Solomon
“One of the more interesting trends we have noticed coming out of the pandemic is a much more diverse media mix. While the world was locked down, we saw non-traditional categories emerge with advertising campaigns [that] leverage both cable/ streaming inventory along with digital elements to maximize reach to a captive audience who were safe at home, but looking for entertainment. Thankfully, these new categories have now become regular advertisers.“

The Daily


Infrastructure Bill Details Released

After weeks of speculation, the Senate has released the bipartisan infrastructure bill negotiated by President Joe Biden and Republican lawmakers. It had been confirmed that $65 billion would be set aside for

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.