SVP, Marketing

Up and Aspire

Known as one of cable’s leading marketers of independent networks, McCoy has a well-earned reputation for being very creative and scrappy with marketing and promotion ideas that get maximum exposure on modest budgets. Her success can be seen in Up’s ratings growth, which is tied largely to marketing campaigns and awards related to NCTA initiatives. She will be a key player in building brand awareness for Up and marketing 60 original and world premiere movies, series and plays.

What’s your favorite part of your job?
Creating things that let people know that there is an amazing channel called Up that is filled with uplifting entertainment, that can actually make you feel better just by watching it.
 
How do you define success in the workplace?  
Having a marketing team that is enthusiastic and innovative in the way it strives for common goals, that celebrates each other’s victories and has each other’s backs. Including quality time with my adorable 5-year-old on top of my list of priorities each day.

The Daily

Subscribe

Let’s Not Make a Deal

S&P ’s TMT deal tracker reports that media and telecom M&A plunged to a 13-month low in February, with North American media and telecom companies striking 96 transactions worth nearly $160 million in

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.