Comcast Taps Tandberg for VOD ads Advertising technology is starting to find a home on VOD. This week, Tandberg Television announced that it is enabling new forms of video-on-demand advertising for Comcast Spotlight, the advertising sales division of Comcast Cable. Comcast is using Tandberg’s AdPoint Platform to manage and automatically place ads in on-demand content delivered to all Comcast Digital Cable customers and markets where VOD is available. This deployment, which Tandberg said is the first of its kind in the cable industry, is the initial phase of the AdPoint rollout with Comcast. Initially, ads are being inserted into content on VOD networks SuccessTV, Music Spy Videos, and DriverTV, with plans to expand to additional on-demand content.  C-COR Picks Up DPI Business In other advertsing news, C-COR said this week that Adelphia Communications, Charter Communications, and Comcast Spotlight are deploying C-COR’s DPI solution in nine additional markets. C-COR said its advertising platform is now deployed in more than 80 percent of all existing digital advertising markets, "making it the leader in deployed IP advertising insertion markets," according to the press release. Charter recently deployed C-COR’s IP advertising insertion solution, also referred to as Gigabit Ethernet (GigE) Digital Program Insertion (DPI), in its headquarter market of St. Louis. Adelphia added Cleveland, and six Comcast Spotlight markets-Boston, Denver, Miami, Philadelphia, San Francisco, St. Paul-have deployed or plan to roll out C-COR’s IP ad insertion solution.
Adelphia Selects EGT for Digital Simulcast Rollout
Adelphia will will be using EGT‘s encoders as part of its digital simulcast rollout. By using EGT’s encoders, Adelphia will be able to expand its digital programming to subscribers along with gaining the ability to upgrade to variable bit rate and distributed closed-loop encoding in the future. MoCA Adds New Silicon Vendor Israeli chip vendor Octalica has joined the Multimedia over Coax Alliance (MoCA). Octalica’s membership represents another alternate source of silicon for the MoCA standard in order to deliver digital entertainment throughout the home using the coaxial cable already in existence.

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