When it comes to WE tv’s hit "Bridezillas" series, it seems the honeymoon is far from over. In fact, gm Kim Martin is spearheading a plan for WE to boost its most popular genre by investing in additional wedding-related originals and dedicating Sun nights to the theme. The push is called "WE Go Bridal" and comes with a special blue-tinted on-camera look. That will extend to wegobridal.com, set for hard launch Jul 1. Eventually, the site could have revenue potential for cable ops when it offers links to local wedding-related goods and services in ’08, says Jen Robertson, vp, digital & emerging media. And it will be a digital extension of the linear brand, says Kenneta Bailey, svp, marketing. Content from the site and WE series is carried by Comcast On-Demand and the MSO’s Fan and Ziddio.com sites, although most but not all Comcast systems carry linear WE tv ("That will change soon," Martin says). WE has also inked diet supplement maker NV as a premiere multi-platform sponsor for WE Go Bridal, including the 4th season of Bridezillas, where 4 eps find brides using NV to lose weight before the big day. A mix of traditional and non-traditional off-channel support will push WE Go Bridal, including a bus shelter push where 4 special shelters in NY and Chicago actually house designer wedding dresses by Tomasina [For more details, check out http://www.cable360.net].

The Daily


FCC Chair Tees Up Apartment Broadband Competition Item

Cable has to contend with FCC Chair Jessica Rosenworcel circulating a proposal that would prevent providers from entering into exclusive revenue sharing agreements with building owners as part of changes aimed at bringing competition to MTEs.

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