Warner Bros. Discovery is helping students get a head start on prom dress shopping with the launch of its annual “Say Yes to the Prom” campaign, running in February and March. Entering its 14th year, the shopping experience will welcome 2,000 students to WBD offices in Atlanta (Feb. 2-3), NYC (Feb. 9-10), Knoxville (March 2-3) and L.A. (March 11-12). That’s an additional location and 500 more students than last year’s edition, showing how the philanthropic event is continuing to grow. 

Putting together these events involves WBD reaching out to public schools and non-profit orgs. For the NYC experience this month, it worked with the local school districts and the Fund for Public Schools to identify which schools will participate. Then the school administrators select the students for the experience. WBD takes the same approach in Atlanta, L.A. and Knoxville. 

The tour features more than 2,000 dresses, footwear, jewelry and accessories donated by longtime retail partner Macy’s, along with custom tuxedo fittings and menswear rentals from Men’s Warehouse. L’Oreal will also be onsite to give out cosmetics. CNN makeup artists will offer makeup and hair consultations. Image consultant and fashionista Monte Durham from TLC’s “Say Yes to the Dress: Atlanta” reality series is back to offer styling advice. 

It’s not just clothing and beauty brands getting in on the fun, either. Comcast, Optimum, DirecTV and TDS joined this year’s tour as affiliate partners. In fact, the media and entertainment industry presence is just as important to Say Yes to the Prom as the looks themselves. The event allows students to connect with WBD staffers as well as receive resources about mentorship, internship and scholarship opportunities within the industry.

“The program in partnership with Macy’s will have supported nearly 10,000 students this year—some of whom went on to become WBD interns—and we are incredibly proud to continue this impact year after year,” said WBD SVP, Corporate Social Responsibility Dennis Williams.

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