Self-service video provider LongTail Video is offering a free pricing plan for its online video platform called Bits on the Run. Using this platform, Web publishers reportedly can get enterprise-level video streaming and management at zero cost.

According to LongTail, Bits on the Run lets Web publishers deliver content to any Web-based, mobile or set-top platform. Its flexible API reportedly can integrate with any CMS, Website, desktop application or online service. The company claims more than 10,000 publisher clients.

“LongTail Video is committed to providing publishers with outstanding video tools at affordable prices,” says Dave Otten, LongTail’s co-founder and CEO. “Our free pricing plan gives publishers all of the benefits of an enterprise-level online video platform each and every month for no additional cost. This is a big win for publishers.”

Here’s how it works: The free Bits on the Run plan gives publishers as much as 5 GB of video streaming and 1 GB of storage every month at no charge. Publishers that outgrow those usage limits can upgrade to Bits on the Run Pro at any time. With the Pro offering, publishers use the system on a pay-as-you-go basis, allowing them to pay only for what they use, with no on-going contractual commitments. In addition, Pro users benefit from priority transcoding, premium support and subaccount management useful for resellers or larger organizations.

“Outside of core player development, every release we execute is designed to enable publishers to make money through online video,” Otten adds. “Everyone knows that the video segment is the fastest-growing interactive advertising segment. But the heavy lifting that this scale implies will be borne by publishers. Our technology enables more of them to stream more video than any other technology in the world in a self-serve, affordable way.”

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