(Data provided by Rentrak)

RANK TITLE STUDIO VOD RELEASE DATE MPAA RATING BOX OFFICE ($M)
1 The Book of Eli* Warner Bros. 6/15/2010 R 94.8
(NYSE: TWX)
2 Shutter Island* Paramount 6/8/2010 R 128
(NYSE: VIA; VIA.B)
3 When In Rome* Buena Vista 6/15/2010 PG-13 32.7
(NYSE: DIS)
4 Alice in Wonderland Buena Vista 6/11/2010 PG 333.9
(NYSE: DIS)
5 From Paris with Love* Lionsgate 6/8/2010 R 24.1
(NYSE: LGF)
6 Youth In Revolt* The Weinstein Company 6/15/2010 R 15.3
7 Legion Sony 6/10/2010 R 40.1
(NYSE: SNE)
8 The Wolfman* Universal 6/1/2010 NR 62
(NYSE: GE)
9 Valentine’s Day* Warner Bros. 5/18/2010 PG-13 110.5
(NYSE: TWX)
10 Dear John* Sony 5/25/2010 PG-13 80
(NYSE: SNE)
Source: Rentrak OnDemand Essentials, as dated, rank based on Transaction Rate.
OnDemand Essentials includes reporting from Operator partners on Television On Demand usage
* Indicates day-and-date with home video release.

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Reaching Gen Z

As we await the upcoming book “Gen Z AF” from longtime media exec Jacqueline Hernández and Horowitz Research EVP Adriana Waterston , we’ll settle for some tidbits from their panel during NAMIC ’s

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