(Data provided by Rentrak)

—————-February 2012———————-
Category % of Total Orders Orders/STB
TV Entertainment 35% 8.54
Music 20% 16.68
Kids 24% 12.48
Movies 8% 4.15
The Cutting Edge 3% 5.00
Source: Rentrak On Demand Essentials. Data based on Rentrak reporting MSOs as of 03/27/12.

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Friday–November 7

3Q Was Rough for Cable—What Happened?

The concept of cable companies struggling to spark consistent subscriber growth in the new age of media isn’t new. Nor is it surprising that an ultra-competitive environment has made it difficult to sustain momentum. But when the sub losses stack for companies and the industry at large, there’s an underlying sense of skepticism from analysts eagerly listening to earnings calls.

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