Music continued its steady climb up the VOD charts in Feb, with the resilient genre now accounting for 28% of total orders. As usual, kids’ fare was close behind. Together, music and kids VOD views account for more than half of all VOD activity. Music, however, is still down from its mark of a whopping 30% of VOD traffic in Dec.

—————-February 2010———————-
Category % of Total Orders Orders/STB
Music 28% 16.29
Kids 24% 11.17
TV Entertainment 23% 6.29
Free Movies 9% 4.02
The Cutting Edge 4% 5.98
Source: Rentrak On Demand Essentials February 2010. Data based on Rentrak reporting MSOs as of 03/25/10.

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