Music continued its steady climb up the VOD charts in Feb, with the resilient genre now accounting for 28% of total orders. As usual, kids’ fare was close behind. Together, music and kids VOD views account for more than half of all VOD activity. Music, however, is still down from its mark of a whopping 30% of VOD traffic in Dec.

—————-February 2010———————-
Category % of Total Orders Orders/STB
Music 28% 16.29
Kids 24% 11.17
TV Entertainment 23% 6.29
Free Movies 9% 4.02
The Cutting Edge 4% 5.98
Source: Rentrak On Demand Essentials February 2010. Data based on Rentrak reporting MSOs as of 03/25/10.

The Daily

Subscribe

Next Frontier: CableLabs Explores More than Speed Connectivity Era

Internet speed records are all the rage these days, with two separate breakthroughs making the headlines recently. One is more in the distant future, but the other hits closer to home.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 11
2025 Faxies Awards Faxies Nominations Open! Final deadline: 4/4/25
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Carley Ashley, [email protected], for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.