Comcast Spotlight believes it will make $100mln on VOD, ITV and Web site ad deals, or 7% of its estimated $1.4bln ’05 revenue. A much larger percentage of Comcast’s local and national spot ad revenue "will be that way" by decade’s end, Spotlight pres Charlie Thurston told Kagan’s VOD Summit. There are 4 ways for ops to make a bundle from VOD ads now, he said: long-form showcase presentations; sponsor-unique content; yellow-page-type features (video or text/graphics) from classified ads to recipes; and refreshing ads in VOD content taken from linear channels. "A few years from now, there’ll be 40 [ways]," Thurston said. As VOD penetration grows, ads will take on a "ping-pong" nature, where 30-sec spots will invite viewers to watch longer messages on VOD and ITV, plus explore information on the Web. — HD: Operators will have a robust assortment of HD content for VOD within 2 years-if they can work with content providers on economics, security, scale and consumer education. On-demand HD "will happen before you know it and ramp up like a hockey stick," iN Demand chief Rob Jacobson promised, noting 4.5mln cable HHs will be taking his 2 HD linear services by year’s end. As phenomenal as the opportunity may be, cable will not realize it until content providers are convinced VOD is a safe window and the universe of HD HHs with VOD access reaches critical mass. "Before you jump into the water, make sure the content is protected," Showtime evp Mark Greenberg warned. The release of HD DVDs should accelerate HD VOD development, so long as encryption issues are solved, panelists noted. — Simon Applebaum

The Daily


New Street Drops Altice USA to ‘Neutral’

New Street Research is downgrading Altice USA to “Neutral” after a warning from CEO Dexter Goei that the provider would lose subs in 3Q21.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact for more information.