Consumers viewed 185mln hours of on-demand content in 1Q, a 59% Y-over-Y increase, according to data from Rentrak's subscribing MSO's. Over the same period, available VOD content grew by 36% to 71K titles, with free on demand providing the highest increase in titles. Other findings: SVOD viewing grew 41%, and movies (33%) and kids programming (29%) accounted for the greatest free VOD viewing minutes.

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Friday–August 7

Independent Nets Evolve Ad Strategy

A group of independent programmers, including UPtv and Great American Media, are evolving their advertising strategies to meet agencies where they are amid all the big-player consolidation.

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