SVOD service Howard TV is running a penny preview Thurs-Wed, with “Best of 2007” eps ( Time Warner Cable‘s charging 2 cents in the select markets offering the promo). Cox, Comcast, Charter, and Rogers are also participating (www.howard.tv/preview/). Most of the ops are offering a free month if subs sign up for the service. —www.howard.tv/preview/ Rentrak inked a deal to provide Time Warner Cable with expanded VOD measurement services. The company now receives daily, census-level on demand data representing 45mln set-top boxes from 23 MSOs including Bendbroadband and Buckeye Cablevision.

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Officially GFiber

Google Fiber has been primarily operating as GFiber for quite some time, but on Thursday, it dropped the Google Fiber moniker and will solely go by GFiber moving forward. The company said the name

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