SVOD service Howard TV is running a penny preview Thurs-Wed, with “Best of 2007” eps ( Time Warner Cable‘s charging 2 cents in the select markets offering the promo). Cox, Comcast, Charter, and Rogers are also participating (www.howard.tv/preview/). Most of the ops are offering a free month if subs sign up for the service. —www.howard.tv/preview/ Rentrak inked a deal to provide Time Warner Cable with expanded VOD measurement services. The company now receives daily, census-level on demand data representing 45mln set-top boxes from 23 MSOs including Bendbroadband and Buckeye Cablevision.

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Friday–June 2

Media Industry Not Backing Down from Pride Celebrations

For years, programmers and MVPDs have welcomed June with a slew of Pride Month-themed programming and initiatives, and that doesn’t seem to be changing despite recent backlashes against Target , Bud Light and others.

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