SVOD service Howard TV is running a penny preview Thurs-Wed, with “Best of 2007” eps ( Time Warner Cable‘s charging 2 cents in the select markets offering the promo). Cox, Comcast, Charter, and Rogers are also participating (www.howard.tv/preview/). Most of the ops are offering a free month if subs sign up for the service. —www.howard.tv/preview/ Rentrak inked a deal to provide Time Warner Cable with expanded VOD measurement services. The company now receives daily, census-level on demand data representing 45mln set-top boxes from 23 MSOs including Bendbroadband and Buckeye Cablevision.

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Nielsen Shifting National Measurement

Nielsen ’s push to revolutionize and futureproof its audience measurement continues. The company announced Monday that it is shifting its national television measurement process and will be basing audience

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