Time Warner Cable unwrapped www.twondemand.com, a Website that lets customer browse through available on demand titles and see what’s most popular in their zip codes. —www.twondemand.com, Cox agreed to add the yet-to-launch Ski Channel to its VOD lineup. — TVN introduced “iPRI,” which lets programmers dynamically update VOD metadata before, during and after asset distribution to VOD servers. In other words, programmers can make real-time changes to VOD offerings. Mediacom, Bend Broadband and Lionsgate were among the 1st TVN clients to participate in the rollout.

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns.

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