Sunflower Broadband is getting pretty innovative with VOD advertising, placing dynamic ads in MTV Network programming this week. Sunflower is using SeaChange and Atlas On Demand tech to splice fresh ads into VOD content on the fly and analyze their effectiveness (Most VOD advertising today is tied to a specific piece of content for its entire run). The MSO’s 1st national campaign is with Paramount Pictures’ and MTV Films’ for "jackass number two." Sunflower will change out the advertising (being inserted into Comedy Central VOD programs) several times before the film’s Sept 22 theatrical debut. Sunflower has offered dynamic VOD ad-insertion for local advertisers for a few months and reports an "overwhelming" response.

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Thursday–March 12

Fox, ESPN on Improving Live Sports Experience With DTC

It’s been a few months since the launch of Fox One and ESPN Unlimited. While we’re still waiting to hear how the DTC apps are performing from a numbers perspective, we learned a bit more about how each programmer is working to improve the live sports watching experience.

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