Sunflower Broadband is getting pretty innovative with VOD advertising, placing dynamic ads in MTV Network programming this week. Sunflower is using SeaChange and Atlas On Demand tech to splice fresh ads into VOD content on the fly and analyze their effectiveness (Most VOD advertising today is tied to a specific piece of content for its entire run). The MSO’s 1st national campaign is with Paramount Pictures’ and MTV Films’ for "jackass number two." Sunflower will change out the advertising (being inserted into Comedy Central VOD programs) several times before the film’s Sept 22 theatrical debut. Sunflower has offered dynamic VOD ad-insertion for local advertisers for a few months and reports an "overwhelming" response.

The Daily

Subscribe
Friday–January 9

Eventful 2025 Sets Up a Busy Year Ahead

If 2025 was about positioning, 2026 is shaping up as a year of execution. That goes for the FCC, which has set the stage for spectrum auctions, broadcast ownership rules reform and heightened scrutiny of network/affiliate dynamics, as well as companies hoping to close on high-profile mergers that would reconfigure their respective industries.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jan 16
Cablefax 100 Awards 2026 CFX100 2026 | Nomination Deadline
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.