VOD
By
| October 5, 2005
Rentrak launched its "OnDemand Essentials’ Content Provider" site, which allows subs to access VOD content performance data across MSOs or by specific ones. It’s just wrapped up subscriber deals with 8 Viacom nets, including MTV, Nick and CBS, as well as with Expo TV, National Geographic, NFL Net and Ripe TV. The 12 new subs join Music Choice, which inked a deal with Rentrak last year. In the first 8 months of ’05, Rentrak has captured more than 1bln VOD transactions from participating MSOs. That’s 5 times the number in captured for all of 2004.