Cox drank some of Brian Roberts’s Kool-Aid and is gearing up to offer free VOD this year, but is mum on specific content. The MSO doesn’t offer free content yet, beyond free SVOD for premium net subs. Cox will add 3 new SVOD services to its line up: Anime On Demand, here! TV and WWE 24/7. The subscription services begin rolling out in select markets at month’s end. They cost $6.95 each/month. — Mag Rack’s latest instructional offering is "Smart Carb Gourmet," bowing Thurs. Nine of Manhattan’s top culinary chefs deliver step-by-step directions for low-carb meals. — Anxious for even a smidgen of VOD data? See comcast.com/topprograms, where Comcast’s Philly market posts weekly highlights of its top VOD programming (within a week).

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Comcast Expands Prepaid With Mobile, Internet Plans

Comcast introduced a prepaid brand Wednesday under which it will offer low-cost internet, mobile and streaming products. The brand will be called NOW, and the portfolio was created largely in response to the

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