Virgin Media has partnered with one of the U.K.’s major house builders, Persimmon Homes, to pre-wire new dwellings for Virgin Media’s services.

Persimmon designs and builds around 10,000 new homes across the U.K. each year. Selected Persimmon new homes in cabled areas will start to be constructed with built-in access to Virgin Media’s fiber-optic broadband, TV and telephone services.

Persimmon’s show homes will also feature interactive demonstrations of Virgin Media products. Customers can create a specifically tailored, wireless digital household to suit their lifestyle.

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