TiVo and Virgin Media have entered into a strategic partnership whereby TiVo will develop a converged TV and broadband interactive interface to power Virgin’s next generation, high definition (HD) set top boxes. TiVo will become the exclusive provider of middleware and user interface software for Virgin Media’s next generation set top boxes. Virgin Media will become the exclusive distributor of TiVo services and technology in the United Kingdom. Virgin Media currently anticipates its first TiVo co-branded product in 2010.

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NASCAR, NHL on Fragmentation

We got some interesting insights into how the NHL and NASCAR view fragmentation and their sports rights during a SportsPro NYC chat last week. “The broad reason for fragmentation from a rights perspective is

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