U.K. cable provider Virgin Media has announced price reductions for its next-generation broadband services in response to the recession. The price of its flagship 50 Mbps broadband service, which includes a phone line, will be reduced from GBP 46 to GBP 39 effective September 1.

Richard Thurston, analyst at Analysys Mason, said in a prepared statement: “Virgin’s fastest broadband offering is priced at little more than conventional broadband services. For example, BT’s comparable high-end offering costs GBP 35.71. Furthermore, Virgin’s plans to bundle a netbook with its next-generation broadband offerings looks set to attract additional customers, just as it did for mobile operators."

“The percentage of subscribers who have adopted (Virgin’s) 50 Mbps service is well down in the single digits," continued Thurston. "It has also had great problems with upload speeds, which have remained sluggish to put it mildly…. BT is racing to roll out fibre-based broadband services that will offer comparable access speeds. The incumbent is late to the market with these services, but when they arrive, they will give Virgin a run for its money.”

(For a Q&A with Virgin’s director of technical strategy, click here).

The Daily

Subscribe

Mapping the Future

I know that getting reliable, accurate maps of where current broadband service is offered is complicated, but is it really that difficult? It shouldn’t be.Yes, there are a lot of moving parts. To start

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Sep 10
Most Powerful Women – 2021 Nominations Due: Sept 10, 2021
Dec 7
Most Powerful Women CelebrationSave the Date!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.