A Cable360.net Video Exclusive The FCC has mandated that starting July 1st, 2007, the U.S. cable industry must be fully CableCARD-ready, offering subscribers a special plug-in card for third-party devices (TVs, set-top boxes, DVRs) enabling secure access to operators’ encrypted digital cable programming.

Communications Technology Associate Editor Mike Robuck hit the floor at the 2007 Consumer Electronics Show to talk (and demo) CableCARD-ready products with Dave Clark, director of product strategy and management at Scientific Atlanta, and Motorola product manager David Goodwin.

Find out about each company’s CableCARD product lines and what’s on their radar. And for more background, check out CableLabs’ CableCARD primer.

Length: 5:30

Credits:
Producer/Interviewer: Mike Robuck
Editor: Christine Hardtman
Video shot by Crews Control

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns. Participants

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