A Cable360.net Video Exclusive Cable Positive president and CEO Steve Villano updates Cable360.net editor Shirley Brady on the organization’s activities in the lead-up to World AIDS Day on Dec. 1. From its shortform original documentary initiative, Positive Voices, to its video on demand service and targeted PSAs (including Spanish-language spots) for cable operators to use free of charge, Villano discusses how the cable industry is rallying around treatment and awareness of HIV/AIDS in the 25th year of the epidemic and the 15th year of the organization.
Producer/Interviewer: Shirley Brady
Editor: Joshua Sanchez
Video shot by Crews Control