HD video has emerged as a strategic front for online video publishers in their battle for consumer interest, according to an IDC whitepaper sponsored by Akamai Technologies. IDC’s research indicates that consumers will gravitate to the highest possible online video quality they can reliably stream because better quality video improves their overall viewing experience, especially when it comes to entertainment.

The three key conclusions in the whitepaper are: publishers realize that offering HD video is crucial to remain competitive; smooth play and video quality are important for almost all online viewers; and HD quality video translates to improved user retention, longer viewing times and more monetization opportunities.

IDC indicates in the whitepaper that it expects total HD-related online video revenue in the United States to be at $2.2 billion per year by 2012. Consequently, offering HD video is expected to be of crucial importance for publishers in order to remain competitive by driving audience reach and traffic, as well as advertising revenue and content sales. It is believed that consumers and advertisers will only adopt HD video if a high level of quality can be maintained, both with regard to the video image and to the reliable streaming of that video.

The Daily


Netflix Strikes Fear With Low Guidance

Netflix stock lost nearly a quarter of its value Friday in the aftermath of a 4Q21 earnings call where the C-Suite guided to an underwhelming 1Q22. The streamer forecasted 2.5 million net adds, down from the 4

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up


Jan 28
Cablefax 100 – 2022 Nominations Due: January 28, 2022
Mar 11
The FAXIES 2022Entry Deadline: March 11
Apr 1
Cablefax Top Ops – 2022Nominations Due: April 1, 2022
Jun 3
The Diversity List – 2022Nomination Deadline: June 3
Aug 12
Most Powerful Women – 2022Nominations Due: August 12
Full Calendar


Seeking an INDUSTRY JOB?

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.