A Cable360.net Video Exclusive Communications Technology associate editor Mike Robuck interviews Gary Traver, SVP and COO of Comcast Media Center, in a 3-part interview. Part 2: Traver discusses the CMC’s total digital solutions.

Credits:
Interviewer: Mike Robuck
Editor: Joshua Sanchez
Video shot by Comcast Media Center

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Fragmentation ‘A Real Priority’ as New NBA Deal Begins

The NBA is entering a new era when it tips off the 2025-26 season. Off the hardwood, the league is embarking on a new 11-year media rights deal—one that closes the book on a partnership that stretches back nearly four decades.

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