A Cable360.net Video Exclusive Simon Applebaum interviews Tara Walpert, EVP and GM of Visible World, about her company’s unique ability to create hundreds of versions of the same commercial spot to run across a cable system. The cutting-edge technology uses dynamic insertion of video elements on the fly to target different sub-groups (such as boomers or empty nesters) within a cable market’s subscriber base. Comcast has tested the technology with 1-800-Flowers, BMW and United Airlines (for the launch of its Ted subsidiary) and this fall, Cablevision is deploying Visible World technology for a targeted advertising campaign with Chase. Walpert explains how the technology works and what it means for cable operators.

Credits:
Producer: Shirley Brady
Interviewer: Simon Applebaum
Editor: Marnee Meyer

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