CMO/EVP, Marketing BET Networks

Free was behind BET’s brand campaign “Nobody’s Got You Like BET, We got you!,” which served to create a deeper connection with its viewers. She has decades of experience in brand marketing, including a stint at Turner, where she led the 360 consumer marketing department for Cartoon Network and Adult Swim. Moreover, she was instrumental in launching the Black Media Matters consortium, which consists of more than 30 companies dedicated to informing marketers of the power of black media and consumers.

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ESPN’s WrestleMania Plan Marks a Linear TV First

WrestleMania 42 isn’t just the first to be exclusive to ESPN platforms but also the first time part of the main card has aired live on linear television.

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