Viacom and Cable One continues to negotiate, trying to reach a carriage deal before the current contract expires on Mar 31. In a statement, the MSO’s CEO Tom Might said the programmer proposed a rate increase of more than 100%. "If Viacom is unwilling to negotiate a fair agreement, we will let these networks go in favor of bringing you some of the top-rated networks you’ve been requesting and expanding several other highly-requested networks to our most popular level of service," Might said. NCTC has been warning members and their subs about the potential loss of Viacom programming on Mon if a deal can’t be reached.

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The Name’s ESPN, Just ESPN

Forget ESPN Flagship, ESPN All Access or ESPN DTC. The name for ESPN’s forthcoming direct-to-consumer offering of its flagship channel is expected to just be called “ESPN.” Sources told CNBC that execs

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