The new Viacom has fans on Wall St, with Merrill’s Jessica Reif Cohen predicting an "upside potential" to $48. "We still derive an implied multiple of roughly 8x for MTV Nets, which seems particularly conservative, given its high-teens EBITDA growth. The MTV Networks are arguably the best-run and fastest-growing cable network group in the entire industry." Fulcrum’s Rich Greenfield also gushed that the new company should attract investor attention, as long as Viacom cancels its acquisition strategy. "We hope that the failure of Viacom’s acquisition strategy over the past decade (which has more than anything else obscured the value of MTV and Nickelodeon) will cause management to exercise significant caution in future transactions," he wrote.

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Industry Kicks off ‘Go Addressable’ Initiative

Distributors and TV brands came together Thursday in support of an industry initiative to accelerate efforts to make it easier for advertisers to incorporate addressable TV into their campaigns.

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