Viacom is teaming with social TV firm Mass Relevance to launch EchoGraph, a social media measurement platform to track and analyze social activity for advertisers. Throughout the 2014 Upfront season, companies can use the platform to measure earned media generated by Viacom client campaigns across Twitter, Facebook, Instagram, Tumblr, Vine, Google+ and YouTube in real time.
The EchoGraph social analytics platform will support Viacom Echo, a client-service offering through which Viacom Velocity creates custom content to deliver measured earned media for advertisers. "We’ve cracked the code on how to connect advertisers to the enormous social activity around our networks but, until now, the missing piece was comprehensive measurement," said Jeff Lucas, Head of Sales, Music and Entertainment, Viacom Media Networks. "Through EchoGraph, we can offer clients true accountability and tell the full story of how our custom campaigns carry their brand messages across the social sphere."

The Daily

Subscribe

Fiber Frenzy

Some Omaha residents can now sign up for service from Google Fiber . The operator is starting in the Aksarben neighborhood, offering plans of 1 Gig, 2 Gig, 5 Gig or 8 Gig. On

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Apr 25
2024 Cablefax 100 Awards Magazine Release: April 25, 2024
Jun 13
2024 American Broadband Congress Conference Registration is Open!
Jun 26
2024 FAXIES Awards Nominations Are Open!
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact Rob Hudgins, [email protected], for more information.