How serious is Viacom about its multi-platform drive? CEO Tom Freston predicted digital revenues will reach $500mln within 3 years. "Our advertisers are extremely interested in multi-platform opportunities, particularly those in video," he said during Viacom’s earnings call Thurs. "I would say that our digital revenues in [this year’s] upfront is going to be anywhere in the 5% to 8% in terms of a range of total dollars." Viacom’s cable nets saw revenue increase 7% to $1.6bln, while operating income rose 8% to $621mln. Ad rev for the nets only inched up 4%

The Daily


WICT Reveals Touchstones Honorees

WICT announced its 2021 Women of the Year and Women to Watch honorees Friday, acknowledging the individuals embodying WICT’s mission to transform the industry through female leadership. Noopur Davis , evp

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