How serious is Viacom about its multi-platform drive? CEO Tom Freston predicted digital revenues will reach $500mln within 3 years. "Our advertisers are extremely interested in multi-platform opportunities, particularly those in video," he said during Viacom’s earnings call Thurs. "I would say that our digital revenues in [this year’s] upfront is going to be anywhere in the 5% to 8% in terms of a range of total dollars." Viacom’s cable nets saw revenue increase 7% to $1.6bln, while operating income rose 8% to $621mln. Ad rev for the nets only inched up 4%

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NFL Ratings Down

NFL ratings may be down, but that doesn’t necessarily spell doom and gloom for the league and its broadcast partners.

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