Velti, a provider of mobile marketing and advertising technology, has entered into a definitive agreement to acquire Air2Web, a provider of mobile customer relationship management (mCRM) solutions in the United States and India. Velti also announced today that it signed a definitive agreement to consummate the previously announced acquisition of the remaining interest in CASEE.??
"Air2Web’s mobile CRM platform is attracting and retaining many of the most marketing-savvy Fortune 1000 brands including, among others, AT&T, Comcast, American Express, HSBC, Barclays Bank and Citigroup," said Alex Moukas, CEO of Velti, in a statement.
Velti also signed a definitive agreement to acquire the remaining equity ownership interest of CASEE, a mobile ad exchange and mobile ad network in China.