Winner
OWN Digital and Harpo Studios – Oprah’s Lifeclass
When your social media connections amount to 28 million people across platforms, it pays to engage them in real time—a perfect job for Twitter. “Students” of Oprah’s Lifeclass learn of the upcoming topic via social channels, giving them time to reflect on personal stories they can then share. The classes are live streamed so participants can respond in real-time. An added feature of the exchange is the creation of graphic reactions cards, which viewers can tweet or post, allowing Oprah to gauge what’s resonating most.
 
Honorable Mentions
E!  – Eonline/Live from the Red Carpet
One hot feature of this popular red carpet franchise is E!’s Heat Gauge, a social media tool that allows fans to see who’s trending on Twitter. Who’s hot and who’s not, which of course is all that matters in Hollywood.
 
The Madison Square Garden Company  – Tweet and Repeat Clyde Twitter Sweepstakes
MSG Network on-air personality Walt “Clyde” Frazier has a way with words. So the net was smart to build a contest around his poetic commentary, with fans tweeting their favorite “Clyde-isms” from the telecasts.
 
Turner Sports  – NBA.com Social Spotlight
The site displays the best photos, videos and tweets from fans, players and NBA.com writers via an interactive, virtual mosaic of images.
 
Turner Sports  – NCAA March Madness Live Coke Social Arena
Live streaming during the tourney proved extremely valuable to NCAA fans. The Coke Zero Social Arena took it a step further with social, allowing fans to follow tweets, chat with others, watch games and identify the key moments of the contest.
 

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