Winner
WE tv – WE tv’s Miracle the Dog
The WE tv series "Tamar & Vince" has a very special cast member: Miracle the Dog. So naturally, the network gave him a Twitter account. The pup’s tweets are funny, entertaining and of course canine-focused. He’s even developed relationships with other pets on Twitter, like Kim Kardashian’s cat Mercy and Ice T and CoCo’s dogs Spartacus and Maximus. This clever play has helped WE tv’s social media presence increase 750% in 2012 compared to the year prior.

Honorable Mentions
 
Current TV – Politically Direct – current.com and @current
 
ESPN – #WaleandStalleyOpenFT

ESPN – SportsNation Halo4 Bowl

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Friday–December 3

Sinclair Snags NHL Deal

With Sinclair on a mission to shore up a DTC streaming service, the company said it has reached a multi-year renewal with the NHL that includes the right for Bally Sports RSNs to stream live games on an

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