NCC Media held its 1st DC upfront Thurs night, in light of its growing political advertising business and the upcoming midterm elections. The company used the event to announce its new political ad tools. Check out the full story at Cablefax.com.

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Monday–November 22

Nielsen Shifting National Measurement

Nielsen ’s push to revolutionize and futureproof its audience measurement continues. The company announced Monday that it is shifting its national television measurement process and will be basing audience

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