Finally, a network that doesn’t apologize for skewing older. TV Land told an NYC media breakfast Wed that it’s happy to target the 78mln 40-59 demo because they represent $2.1tln (that’s trillion) in annual spending power. "They are rekindling relationships, desiring time to find the dream job, rediscovering hobbies, and finding the time to continue learning and enjoy a liberated leisure," said aging expert Ken Dychtwald. "This is an information junkie’s generation." Oh, and they make up 70% of the channel’s audience. — Weather Channel made a splash Tue night with new series "Our Climate" and "Epic." – Cable World’s Simon Applebaum

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