Finally, a network that doesn’t apologize for skewing older. TV Land told an NYC media breakfast Wed that it’s happy to target the 78mln 40-59 demo because they represent $2.1tln (that’s trillion) in annual spending power. "They are rekindling relationships, desiring time to find the dream job, rediscovering hobbies, and finding the time to continue learning and enjoy a liberated leisure," said aging expert Ken Dychtwald. "This is an information junkie’s generation." Oh, and they make up 70% of the channel’s audience. — Weather Channel made a splash Tue night with new series "Our Climate" and "Epic." – Cable World’s Simon Applebaum

The Daily

Subscribe
Tuesday–September 16

People

ACA Connects announced that Jack Latzer will serve as its new EVP and COO, starting at the end of September. Latzer was most recently VP, Production Solutions at NCTI , where he worked for more than 20 years

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.