Unicorn Media has announced that its real-time cloud analytics tools are available as a stand-alone service, now giving any content owner the ability to gain insight into the performance of their online media assets.
 
With video content being accessed today across a wide range of devices, content publishers are increasingly searching for a comprehensive view into video performance and profitability across multiple delivery environments. Unicorn’s new integration options give publishers the ability to take advantage of UMedia Analytics technology in three different ways; as a stand-alone service via REST API, as part of the company’s Media-as-a-Service solution, or as a browser plug-in for an alternate means of tying into an existing architecture. This flexible approach allows Unicorn to gather analytics from any IP-enabled platform or runtime environment including mobile operating systems, set-top boxes, and browser plug-ins like Silverlight, Flash and HTML5.

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Locast Heads to Madison

Locast expanded its service area to include the Madison, Wisconsin, market Friday. Residents in the city and the surrounding rural areas will now

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