Unicorn Media has announced that its real-time cloud analytics tools are available as a stand-alone service, now giving any content owner the ability to gain insight into the performance of their online media assets.
With video content being accessed today across a wide range of devices, content publishers are increasingly searching for a comprehensive view into video performance and profitability across multiple delivery environments. Unicorn’s new integration options give publishers the ability to take advantage of UMedia Analytics technology in three different ways; as a stand-alone service via REST API, as part of the company’s Media-as-a-Service solution, or as a browser plug-in for an alternate means of tying into an existing architecture. This flexible approach allows Unicorn to gather analytics from any IP-enabled platform or runtime environment including mobile operating systems, set-top boxes, and browser plug-ins like Silverlight, Flash and HTML5.

The Daily


Locast Heads to Madison

Locast expanded its service area to include the Madison, Wisconsin, market Friday. Residents in the city and the surrounding rural areas will now

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