du, United Arab Emirate’s integrated telecom service provider, has announced the launch of its video on demand (VOD) service as part of its du TV and du TV+ (premier IPTV service). The service is a fully managed VOD offering with On Demand Group (a SeaChange International company).

On Demand Group will develop and maintain an on-demand library of thousands of TV titles. On Demand Group develops and manages the on-demand businesses of a growing roster of service providers, including Virgin Media, 3 UK and, through its On Demand Deutschland joint venture, Telekom Austria and Unity Media.

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