TVN Entertainment, a television on-demand company, and This Technology, a provider of advanced advertising software for digital TV, announced an integrated solution to provide advanced advertising content and advertising supply management for VOD. The combination of technologies enables both national and local integrations with any standards compliant campaign management and video insertion equipment across the VOD footprint for a national cable network, regional interconnect, or local operator.
The integrated products include TVN’s Adoniss asset management and distribution platform with open-standard interfaces, as well as This Technology’s MetaMore and SpotBuilder content and advertising supply management solution. As a result of the integration, TVN customers can quickly make content available for ad-insertion while easily integrating with the most prevalent industry standards. The integration with Adoniss also gives cable operators localized access to MetaMore for increased security and real time updates.