TVN and BlackArrow have announced an integrated solution designed to address and overcome the obstacles inherent in today’s VOD advertising workflows. Specifically, the partnership will leverage TVN’s ad distribution process and BlackArrow’s dynamic VOD advertising platform in an effort to enable customized metadata for advertising assets and a seamless methodology for rapid transfer of metadata between the two systems.
Today, the ability to plan and execute VOD ad campaigns is hampered by numerous manual processes and cumbersome workflows. In response, the joint TVN and BlackArrow solution will leverage the CableLabs ADI 1.1 specification to allow for the management of programming and advertising assets independently, offering a standard communication interface for asset management throughout the ad lifecycle. The integration between TVN’s Content Information Services (CIS) and BlackArrow’s advertising sales suite is automated, scalable and fully compliant with SCTE 130 specifications.
TVN and BlackArrow are working with a number of operators and content partners on dynamic advertising trials.