TVN and BlackArrow have announced an integrated solution designed to address and overcome the obstacles inherent in today’s VOD advertising workflows. Specifically, the partnership will leverage TVN’s ad distribution process and BlackArrow’s dynamic VOD advertising platform in an effort to enable customized metadata for advertising assets and a seamless methodology for rapid transfer of metadata between the two systems.

Today, the ability to plan and execute VOD ad campaigns is hampered by numerous manual processes and cumbersome workflows. In response, the joint TVN and BlackArrow solution will leverage the CableLabs ADI 1.1 specification to allow for the management of programming and advertising assets independently, offering a standard communication interface for asset management throughout the ad lifecycle. The integration between TVN’s Content Information Services (CIS) and BlackArrow’s advertising sales suite is automated, scalable and fully compliant with SCTE 130 specifications.

TVN and BlackArrow are working with a number of operators and content partners on dynamic advertising trials.

The Daily

Subscribe

Peacock Spreading its Wings

Peacock had 24.5 million monthly active accounts at the end of 2021, and more than nine million of those are paid accounts approaching $10 in paid ARPU.

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Jan 28
Cablefax 100 – 2022 Nominations Due: January 28, 2022
Mar 11
The FAXIES 2022 Entry Deadline: March 11
Apr 1
Cablefax Top Ops – 2022Nominations Due: April 1, 2022
Jun 3
The Diversity List – 2022Nomination Deadline: June 3
Aug 12
Most Powerful Women – 2022Nominations Due: August 12
Full Calendar

Jobs

Seeking an INDUSTRY JOB?
VIEW JOBS

Hiring? In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors, The result will be an even more robust industry job board, to help both employers and job seekers.

Contact John@cynopsis.com for more information.