TVN and BlackArrow have announced an integrated solution designed to address and overcome the obstacles inherent in today’s VOD advertising workflows. Specifically, the partnership will leverage TVN’s ad distribution process and BlackArrow’s dynamic VOD advertising platform in an effort to enable customized metadata for advertising assets and a seamless methodology for rapid transfer of metadata between the two systems.

Today, the ability to plan and execute VOD ad campaigns is hampered by numerous manual processes and cumbersome workflows. In response, the joint TVN and BlackArrow solution will leverage the CableLabs ADI 1.1 specification to allow for the management of programming and advertising assets independently, offering a standard communication interface for asset management throughout the ad lifecycle. The integration between TVN’s Content Information Services (CIS) and BlackArrow’s advertising sales suite is automated, scalable and fully compliant with SCTE 130 specifications.

TVN and BlackArrow are working with a number of operators and content partners on dynamic advertising trials.

The Daily

Subscribe
Friday–October 2

Gardner Not Calling Midterm Elections

NCTA President/CEO Cory Gardner isn’t making any bets on whether the Senate flips in the 2026 midterms. Given that the former senator pulled off a major political upset in 2014 by unseating incumbent

Read the Full Issue
The Skinny is delivered on Tuesday and focuses on the cable profession. You'll stay in the know on the headlines, topics and special issues you value most. Sign Up

Calendar

Nov 3
Most Powerful Women Awards Gala Honoring the Women Shaping the Future of Connectivity, Media & Technology
Nov 4
Top Women Leadership Forum Top Women Leadership Forum
Mar 30
CTV World 2027 PERFORMANCE ACROSS EVERY SCREEN
Full Calendar

Jobs

Seeking an INDUSTRY JOB or hiring for one?
VIEW JOBS

In conjunction with our sister brand, Cynopsis, we are offering hiring managers a deep pool of media-savvy, skilled candidates at a range of experience levels and sectors. The result will be an even more robust industry job board, to help both employers and job seekers.

Contact us at marketing@cynopsis.com, for more information about posting a job on the website and our Jobs newsletter, sent twice weekly to 85,000 media professionals.